9 out of 10 people keep promotional gifts because they are useful, and 94% can recall the brand of the company that gave the gift. So if you want to keep your brand in front of customers for a long time, you need to give them something that will fit in with their lifestyles and associate your name with "good times".
The humble "towel in a tube" is a good example. Whether your customers are going to the gym or the beach, this miniature cotton towel is small and portable and comes in its own plastic tube so the other stuff in your bag does not get wet. This practical and useful design means that your customers will keep the product and use it when they are having fun at the beach, allowing your brand to be associated with "good times" in their lives.
And over 40% of your customers will keep it for over a year, typically. That means your brand stays in front of them day after day. What kind of advertising would you have to do to achieve that kind of exposure?
