Top tops: get the most from your Hong Kong conference or event
If you have never exhibited at a conference or event before it can be daunting. And if you have, you'll know how much planning and effort it takes (and how sore your feet can be by the end of the day!) So to make life a little easier, we have found 3 great web sites to help you get the most out of your investment. As old hands at conferences we have tried and tested these top tips, so we hope they will serve you well.
- Love Events have a very easy list to work through and the "Survival Kit" will make sure that you are not caught short of anything essential. We would add hot chilli sauce to the list - conference food is too bland!
- This UK-based event has an excellent section on lead management and follow-up. The main reason you are there is to meet people right? So make sure you don't forget them!
- And, of course, make sure you have all the promotional giveaways and namecards that you will need. Namecards go without saying, but so many people forget to check they have enough. BrandHK can have them ready for collection in central Hong Kong in just 3 hours, so add them to your emergency numbers!
Promotional gifts at conferences are of course very popular, but do they work? From working in the industry for over 15 years I can tell you that pens are almost always a winner. A visitor to your stand can just pop the pen into their bag or jacket and- hey presto - next time they need a pen, your name will be right in front of them. But don't take our word for it, this is one of the most famous major published surveys (PDF) I have seen on promotional effectiveness.
So...
- Plan ahead
- Get your follow-up strategy in place
- Get your emergency merchandise and namecards supplier
- Wear comfortable shoes.
Good luck!
