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Monday, February 8, 2010

Printed promotional pens

New industry figures show that pens remain one of the top two promotional items for corporate buyers. Printed pens carrying a company’s logo are one of the most popular corporate gifts with a strong retention and usage factor. Very few people will throw a pen away unless it has stopped working so the logo continues to be seen and used –often on a regular basis.

There are a huge variety of pens covering environmentally friendly ones made from recycled paper which cost just a few HK dollars each all the way up to prestigious brands such as Parker pens or Cross pens where the pens may cost many hundreds of HK dollars each.  In between there are a huge variety of plastic pens with different features such as dual ink supply or lanyard attachments. Thus there is always a printed pen to match the corporate budget and low cost printed pens are now available in Hong Kong for quantities as few as 250 pieces from suppliers such as Brand HK.

Personalised pens can also be boxed which greatly increases the perceived value of the pen. The boxes can be custom made and can also carry a company’s logo stamped in hot foil on the outside.

So for a long lasting high usage promotional item a printed pen is a winner every time.