After many years in Marketing I am always impressed by the longevity of some old and trusted promotional giveaways.
To me, the coffee mug has to be one of the best business gifts invented. Time after time I see coffee mugs sitting on office desks advertising a Company or brand day after day. And they get spread throughout a company from the senior managers to the warehouse and factory floor.
There are mugs with simple one-word messages and there are others with full four colour sublimation print on them but they all sit there selling their message 24 hours a day – and unlike a pen they don’t run out and rarely get lost. Indeed, people are naturally reluctant to throw away such an item as it remains permanently useful.
One of my favourites is the heat sensitive mug that only reveals its message when hot liquid is poured in and slowly reveals the image underneath.
Today there are a vast range of shapes and sizes of mug. Sublimation printing allows short runs of full colour print in a very short time and Brand HK can make mugs in just 3 hours – ideal for those short of a gift in a rush. Brand HK can provide individually named mugs so everyone has their own mugs for their own brew. Have a look at www.brandhk.com for more information.
Longer runs with more relaxed lead times can be silk screen printed which will give spot colours or they can be decorated using transfer papers (decals) which are fired into the surface of the mugs and which will never fade or deteriorate.
