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Saturday, February 20, 2010

Parker Pens for promotional gifts

Brand HK have been appointed official distributors for Parker pens. The range consists of a wide selection of printed pens which cover all budget points from just HK$39 up to nearly $200.

Promotional pens have the huge benefit that they are almost never discarded. Industry research has shown that a printed pen is one of the top 2 items for corporate buyers and that, once given, a pen is used on a regular basis for its lifetime.

The Parker Jotter comes with either a plastic barrel or a stainless steel barrel. Either pen can be printed or laser engraved and both are available with a smart Parker presentation box.

For the more discerning user there is the Parker IM or the Parker Urban. The latter was recently specified by Exxon Mobil for a recent Asian conference of theirs. Both of these pens are quality items that anyone would be pleased to receive. Like the Jotter, both of these pens can be printed or laser engraved.

Quick delivery is always important for printed pens and most Parker pens can be supplied in just 2 weeks or less – and that includes the printing or laser engraving.

Laser engraving v printing

Pens with a metal area can be branded in one of two ways: laser engraved or printed.

Laser engraving can deal with very fine detail and, by its nature, will last the lifetime of the promotional pen. Naturally, however, it is monotone with the laser revealing whatever colour the base metal is.

Printing brings the advantage of colour to a promotional pen and allows more than one colour for close reproduction of any corporate logo. Pantone matching can usually be achieved fairly successfully but clients must be aware that the underlying colour of the pen may affect the colour being printed.

Good printing should last a long time on a pen but it will finally wear off on repeated use which can leave a promotional pen looking a bit tired even if it has many years life left in it.

Eco products from Brand HK

The market for eco promotional products is growing all the time as businesses like to match actions with words. Giving a green gift is not only appreciated by the recipient it also reflects back on the Company doing the giving.

Brand HK (www.brandhk.com) has a steadily increasing range of eco promotional products all with green credentials. These products are environmentally friendly in different ways. Some are made of recycled materials while others replace less friendly alternatives.

Eco pens come in two forms. The first has the barrel made from recycled paper materials along with a wooden clip. Thus the barrel is not only made from discarded paper but it is also recyclable again. The second type of eco pen is made from a special plastic that decomposes quickly in the ground. Instead of the many hundreds of years that a normal plastic takes to degrade these pens will degrade in less than 5 years in landfill. They are made from a special plastic manufactured by Bio Green. Either eco pen can be printed in one or more colours.

Recycled mouse mats are also a popular promotional item. All the black “rubber” on the back is made from materials that would normally go to landfill and there is no reduction in quality or performance.

Eco bags can also come in two forms. The more common is the non-woven bag which is made from polypropylene so is not in environmentally friendly in its construction. However, if it replaces disposable polythene shopping bags then it certainly plays its part in improving things.
Cotton bags are made from a fully renewable plant resource and can be fully recycled after use. Even if they are not actually recycled after use they will break down quickly in landfill into natural components.

Finally there are eco usb’s with the casing made from renewable sources such as bamboo wood. These casings are aesthetically pleasing as well as biodegradable. The eco usb is a good example of modern meets traditional with the high tech chip encased in natural wood.

There are now a range of promotional products with green credentials.

Giving green products

Monday, February 8, 2010

Printed promotional pens

New industry figures show that pens remain one of the top two promotional items for corporate buyers. Printed pens carrying a company’s logo are one of the most popular corporate gifts with a strong retention and usage factor. Very few people will throw a pen away unless it has stopped working so the logo continues to be seen and used –often on a regular basis.

There are a huge variety of pens covering environmentally friendly ones made from recycled paper which cost just a few HK dollars each all the way up to prestigious brands such as Parker pens or Cross pens where the pens may cost many hundreds of HK dollars each.  In between there are a huge variety of plastic pens with different features such as dual ink supply or lanyard attachments. Thus there is always a printed pen to match the corporate budget and low cost printed pens are now available in Hong Kong for quantities as few as 250 pieces from suppliers such as Brand HK.

Personalised pens can also be boxed which greatly increases the perceived value of the pen. The boxes can be custom made and can also carry a company’s logo stamped in hot foil on the outside.

So for a long lasting high usage promotional item a printed pen is a winner every time.

Tuesday, February 2, 2010

Personalised promotional USB memory sticks are an excellent promotional gift for business-to-business campaigns. With huge range of USB cases to choose from, marketing professionals will find something to suit the needs of any client. And prices vary with USB memory size from a few hundred megabytes to 8 and even 16 gigabytes. So you can scale up the memory size for high-end merchandising.

The most commonly found USB memory sticks, and the largest range, are those with plastic cases. A huge variety of USB case styles are available in different colours, shapes and sizes. The branding and personalization options are equally diverse with full colour printing and spot color as required.

For more executive USB gifts try wooden USBs or metal USBs. The luxury finish will impress customers. And you can use a range of impressive packaging options from stylish presentation boxes to velvet pouches.

And if you need something very unique then try a fully bespoke USB made to your design.